What your branding says about you

Can we borrow your mind for about 2 minutes?  This is important.  This is a really quick read and we want it to soak in.

We've written about this topic many times before and will continue to reinforce its' importance.  We're talking about branding.

If your personal brand were a car, and for the sake of this discussion, a new car, what model would you want to drive? A entry level compact car that doesn't turn heads? a luxury SUV with all the bells and whistles? A sports car that goes from 0 to 60 in 4 seconds, a luxury sedan that looks more like a spacecraft on the inside? The commercials alone make us want to save up for the next year just for the down payment because we are so motivated to drive one of these models.  Pure head turners.

This is how we want your clients to feel when they visit your website or see your logo.  They'll feel motivated to work with you or to at a bare minimum inquire about your services.

For us, we like to have our clients look at if from that standpoint.  Why? because prior to working with us, so many of them turned a blind eye to the importance of their brand in exchange for a cheaper option.  They desired to attract the right audience but didn't invest enough into the messaging they wanted to promote.